Bringing your communication skills to a new level of expertise through deliberate practice


Do less, fail less,

and live a lifeless life.
Victory n. the act of defeating an enemy or opponent in a battle, game or other competition.

Survival n. the state of continuing to live.

Victory is victory.  Survival is survival. When we redefine victory as survival, defeat is imminent.

“If you aim at nothing, you will hit it every time. Attitude, not aptitude, determines altitude. Among the things you can give and still keep are your word, a smile and a grateful heart. There are no traffic jams on the extra mile. ” “Our whole philosophy’s built around the concept that you Continue reading

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November 28th, 2012

Last Saturday night, after the Notre Dame Football Team clinched their first national championship bowl game, post-game interviews with ND’s star linebacker and Heisman candidate, senior Manti Te’o and freshman QB Everett Golson revealed a secret for organization succes Continue reading

Our country is struggling because good paying jobs are scarce, but while there are no quick or easy remedies for the national job malaise, there are solutions, and Empire is one of them. Due to the relentless efforts of each member of Empire, our company continues to create good paying job opportunities. This is a patriotic responsibility Continue reading

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October 22nd, 2012

Many sports pundits are talking about the GUTSY decision by Girardi to have a pinch hitter for A-Rod in the 9th inning of last night’s game. The more important lesson Continue reading

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October 19th, 2012

The team QB must be the team leader. However, just like having a title in business does NOT a leader make. Being the starting QB doesn’t either. Leaders must inspire others to accomplish more than they ever thought possible. It is that simple. It’s not about tipped passes, injuries, a bad line, or awful receivers. True leaders do not wilt in dire times, they emerge. Continue reading

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October 19th, 2012
Anxiety is often experienced when a sales rep identifies a major opportunity.  How a person responds to this opportunity induced anxiety (e.g., an athlete walking onto the field right before a big game) is what separates the elite from mediocre performer.   Instead of paralysis and procrastination, professionals act urgently and decisively. What are we?  Procrastinators or professionals?  Our actions define us.

September 11th is a solemn day, strong emotional memories of honor, patriotism, and painful horror are re-ignited. Between the tears of today, take time to remember the beautiful and powerful lesson our citizen heroes and first responders taught us–stick together Continue reading

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September 16th, 2012

America is the largest, most productive, and most innovative economy the world has ever seen. The foundation for America’s success is built upon risk-taking, determined-sacrifice, and down right hard work. The United States’ success and its unparalleled standard of living are built by the sweat-equity of its citizens–not magic. U.S. citizens have Continue reading

September 2nd, 2012

Michael Schrage’s new book, The Ask: “Who do you want your customers to become?”, details how transformational innovators (e.g., Henry Ford, Larry Page, and Mark Zuckerburg and others) challenge their customers to change behavior, to become different, to become bett Continue reading

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August 24th, 2012

Good habits beget good results. Eating a quality breakfast has been proven to make people smarter, healthier, and more productive. Starting your day with a quality breakfast and PEPPER will improve your health, happiness, and sales results–good habits beget good results. Starting your day with a quality workout, breakfast, and PEPPER will generate excellent Continue reading

The London Olympics showcased spectacular effort, achievement, and competitive spirit. Preparing for the majority of their lives for a 2-3 minute opportunity, makes the performance of Olympic athletes inspiring and should motivate us all to do more, commit more, and sacrifice more Continue reading

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August 13th, 2012

Imagine setting a world record–a performance for the ages and of a lifetime. For most people the thought of seeing a benchmark record in anything is seems out of reach and reserved only for the extremely talented Continue reading

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”

– Henry Ford

The IT explosion is beginning to have a profound impact on the skills demanded of sales people. It is the responsibility of alert professionals to anticipate and prepare for the approaching paradigm shift in sales Continue reading

Although the words “motivate” and “inspire” are often used interchangeably in the business world, there are in fact clear and distinct differences between actions that motivate and those that inspire. The word “motivate” comes from the Latin _movere_, “to move”; it means to give an incentive for action. Continue reading

In the business world employees generally don’t elect their leaders. Instead, corporate decision makers choose the people they think should lead and appoint them to positions of power. In this process, person A is placed at the helm of a division, region, area or subsidiary often shocking the line employees who had no say in the matter. Exclusion from the selection process ultimately causes a majority of Continue reading

So many of our dreams at first seem impossible, then they become improbable, and then when we summon the will, they soon become inevitable.’ Christopher Reeve Continue reading

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June 13th, 2012

The expression “sink or swim” refers to a situation where people are expected to figure things out for themselves. Sink or swim scenarios have minimal, if any, guidance and participants are expected to self-learn, often forcing them to reinvent the wheel. One-on-one coaching, mentoring, and tutoring are the antithesis of sink or swim Continue reading

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June 13th, 2012


“Being rational, reasonable, will ensure mediocrity”.

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